Priority Sunrise Registration of Chinese, Japanese and Korean ".Asia" Domain Names Begins Worldwide

Priority Sunrise Registration of Chinese, Japanese and Korean ".Asia" Domain Names Begins WorldwideGlobal Brands, Asian Businesses, IDN Registrants, Community Initiatives, Celebrities and Pioneers Invited

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Hong Kong, 2011 May 11 - DotAsia today launches Sunrise for Chinese, Japanese and Korean Internationalized Domain Name (IDN) registrations (http://www.idn.asia) and announces the opening of the IDN Pioneer Domains Program (http://www.think.asia).  The Pioneer Domains Program is open for any interested applicant to build out the best domains (e.g. "交易.asia", "ビデオ.asia", "게임.asia", etc.), while Sunrise provides registered businesses, trademark holders and existing .Asia domain holders priority to protect their brands in the largest and fastest growing Asian Internet marketplace.  Deadline for applications: July 20, 2011 (Editorial note: The deadline has been extended to July 25, 2011).

"DotAsia is a driving force for the implementation of IDNs.  Today most Asian users search in native language.  IDN will not only be a natural extension to that, but will help businesses improve their search engine optimization (SEO) efforts to drive traffic from Asia," says Edmon Chung, CEO of DotAsia Organisation.  Chung is a pioneer of IDN technologies and currently co-chairs the two international working groups on IDN Top-Level-Domains and internationalization of domain registration data.

Following the successful .Asia Sunrise and Landrush in 2007, which achieved 100% satisfaction from an online survey, over 40,000 auctions and resulted in 0 disputes, DotAsia implements an enhanced and simplified process for the introduction of Chinese, Japanese and Korean names for the ".Asia" top-level-domain (TLD).  Besides trademark and businesses, existing Pinyin, Romaji and Romaja '.Asia' domain holders and IDN ccTLD (country-code TLDs - .CN / .TW / .HK / .SG / .JP / .KR) registrants are also invited to participate in Sunrise.

The Pioneer Domains Program also supports social initiatives and celebrities to mark their .Asia domains.  "Artists are often targets for abusive registrations, and many do not have a trademark to participate in Sunrise. The Program allows us to work closely with stars like Donnie Yen with 'http://甄子丹.Asia', Jackie Chan's movie 'http://大兵小将.asia' and community initiatives such as 'http://撐大運.asia' in support of the upcoming Universiad in China, to protect and showcase the global development of  '.Asia'," added Chung.

DotAsia has already connected with the Hong Kong Performing Artists Guild and other organizations around Asia to realize the potential of the program.

Media Enquiries:

Beatrice Chan
DotAsia Organisation
Tel +852-2368-8173
Email: beatrice[at]dot.asia

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